For advanced media analysis our class worked with ABC4 Utah and proposed a rebranding based on surveys taken throughout the Salt Lake City Valley. The class was broken into multiple teams that delivered a proposal to the new manager at the station concluding the class.
On the media team my primary job was to research and present what media channels we thought would best meet ABC’s goals to push the stations brand to extended audiences and break previous bias’.
Deliverable PDF –>ABC4
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